fashion marketing

Marketing Core Classes - 3 credit hours each

All Fashion Marketing majors are required to take the following courses:

• AD138 – History of Fashion & Consumer Behavior

• PE100 – Introduction to Fashion Careers

• FM120 – Evaluation of Fashion & Retailing

• FM138 – Trend Forecasting

• FM175 – Principles of Marketing & Promotions

• FM180 - Fundamentals of Business

• FM188 – Product Analysis

• FM190 - Catalog

• FM200 - Fashion Marketing

• FM210 - Fashion Journalism & PR

• FM220 – Special Event Management

• FM240 - Global Marketing

• PE250 – Internship

• PE265 – Portfolio

• FM266 - Social Media Marketing

• FM270 - Marketing Research

• PE365 – Career Management

• GE100 – Color Theory

• TX102 - Textiles

• FM140 - Adobe for Marketing

In addition, students are required to take 6-12 credits of Fashion Electives, to be drawn from the Fashion Electives section of the catalog, or from other Concentrations.
Students must complete a minimum of 78 credits of Fashion courses, with a minimum of 120 credits in total to receive their degree.

General Education - 3 credit hours each

All Fashion Marketing students are required to complete a minimum of 36 credits in General Education, and 120 total combined credits to achieve their degree.

• CS120 Introduction to Computer Software

• GE120 Critical Thinking

• GE066 Preparatory Math

• GE043 Preparatory English

• GE143 Written Communications

• GE153 Oral Communication

• GE160 Psychology of Dress

Program Concentrations

Students are required to select from one of four Fashion Marketing concentrations. All listed courses within that concentration must be completed to earn the Fashion Marketing Degree.

Product Development management

Buying